WAYRILZ® from Sanofi
For Immune Thrombocytopenia (ITP) • DSE Campaign (DTC & HCP)
KOL/Patient Video
Provided end-to-end creative leadership for a flagship multi-channel DSE video—guiding story and strategy from script through director selection, on-set execution, and post-production approval in direct partnership with client stakeholders.
Integrated volumetric frustum production techniques to elevate visual storytelling within regulatory and budget constraints.
HCP DSE Website
Led HCP disease education copy and information architecture for understandingITP.com refining content to sharpen unmet-need positioning ahead of FDA approval. Navigated dense clinical material and extensive U.S. and Global MLR review cycles to deliver a strategically aligned, medically rigorous experience.
Convention Digital Wall Quiz
Directed refinement of an interactive touchscreen quiz for Sanofi’s ASH 2023 booth, reinforcing unmet-need positioning through gamified HCP engagement. Later adapted the experience for post-conference email outreach, extending impact beyond the live event.
